"Game designers, Lantz said, are like architects, making rooms for “a race of creatures drawn by their beauty and used for rituals and ceremonies.” These ceremonies can be ridiculous and profane, but sometimes they can be sacred. And even though the beauty of the ceremony is tied to the architecture of the room, the two are not the same thing."
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Gamasutra - News - GDC 2011: Area/Code’s Frank Lantz On Finding The Sublime In Game Design
Beautiful